All members agree to adhere to the code of conduct as part of their membership application process. All members are working towards the same goals, namely to uphold good standards and promote high quality business processes within the online loyalty sector
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- Members of the loyalty association must adhere to the current Data Protection Act and applicable EU directives (currently PECR 1993).
- They must agree that all contact details including company registration number, full postal address and phone number are available, and to regulation by The Companies (Registrar, Languages and Trading Disclosures) Regulations 2006.
- Members agree that they will promote their clients truthfully and in line with their brand guidelines and any other regulations laid down by the client.
- Members of the loyalty association must agree that all rewards and offers promoted on their website(s) are true and updated on a regular basis.
- Any complaints or queries related to the member website or rewards will be handled by the website and members will not encourage users to contact the merchant directly regarding this.
- Members agree that they do not display misleading information regarding the true value and nature of the rewards and redemption procedure.
- Members must demonstrate that they have a reliable system in place for monitoring, tracking and delivering rewards to their users. This is to ensure that those users will receive their legitimate rewards within the given timeframe regardless of the financial status of the business.
- Members agree that all personal details given by users need to be handled with care and respect, in line with data protection regulations. This needs to be clearly stated in the terms and conditions.
- Members will take responsibility for potentially fraudulent activity carried out by users.
- Members agree to submit to an annual audit of their systems and adherence to the code of conduct and SLAs of the Association.